Controversy before the Civil War Essay

During the expansion westward of United States, controversy between the Northern and the Southern States quickly arose. This was primarily due to the disagreement of what these new western territories would become- free or slave states. The Southern States wanted these new territories to support slavery so they could send more pro-slavery senators/ representatives to Congress, which was the opposite for the Northern States. Many important events from 1845-1861 quickly led to the start of the Civil War due to these Northern and Southern disputes. When the U.S. finally claimed more land after the Mexican War, the Southern and Northern States slowly began to move farther apart. Even though Northern congressmen supported the Wilmot Proviso, which banned slavery in all new Western territories, the Southern congressmen completely disagreed and went against it. The Compromise of 1850 was set to hopefully smooth these disputes over by supporting the idea of popular sovereignty, western lands having the right to determine by themselves whether they would be free or slave states. The Free-Soil Party also had a big impact. They opposed slavery’s expansion in the Western territories in the late 1840s and early 1850s. The Kansas-Nebraska Act and Dred Scott Case (1857) decision highlighted the slavery disagreement and caused even more problems between the Northern and Southern States, pushing the U.S. even closer to the Civil War. The Kansas-Nebraska Act, passed in 1854 as a small compromise, enforced popular sovereignty in Kansas and Nebraska, creating disagreements over whether these territories would choose to become free or slave states. The Kansas-Nebraska Act even created tensions over the overturned Missouri Compromise of 1820, which had held the nation together by allowing slavery north of the already created line. In result, pro-slavery and anti-slavery groups flooded Kansas and battled in the â€Å"Bleeding Kansas† conflict over whether the territory would become a free or slave state. The expansion westward was a big step for the United States, and it sparked a huge controversy between the Northern and Southern States. Southerners wanted these new territories to support slavery, so they could have more senators/representatives in congress, whereas the North wanted the new territories to reject slavery. Important events such as the Wilmot Proviso, Compromise of 1850, Popular Sovereignty, Dred Scott Case, Kansas/Nebraska Act, and Free Soilers all quickly sparked disputes between the North and the South during the years 1845-1861 prior to the Civil War.

Chutiya Ram Essay

Tour Dutt was born on March 4, 1856 in Bengal and she died on August 30, 1877, in the prime of her youth, at 21. She is often called the Keats of the Indo-English literature for more than one reason – her meteoric rise on and disappearance from the literary firmament, as also for the quality of her poetry. James Darmesteter pays a befitting tribute to her, â€Å"The daughter of Bengal, so admirable and so strangely gifted, Hindu by race and tradition, and an English woman by education, a French woman at heart, a poet in English, prose writer in French, who at the age of 18 made India acquainted with the poets of French herself, who blended in herself three souls and three traditions, died at the age of 21 in the full bloom of her talent and on the eve of the awakening of her genius, presents in the history of literature a phenomenon without parallel†. Literary Achievements Toru Dutt’s literary achievements lay more in her poetic works than in her prose writings. Her poetry is meagre, consisting of A Sheaf Gleaned in French Fields and Ancient Ballads and Legends of Hindustan. But she â€Å"compels attention† as KRS Iyengar puts it. Her poetry has sensitive descriptions, lyricism and vigour. Her only work to be published during her lifetime was A Sheaf, an unassuming volume in its overall get-up. The Examiner in its August 1876 issue published the review of her book. Edmund Gosse, the then reviewer expressed his surprise â€Å"To find Miss Toru Dutt translating, in every case into the measure of the original, no less than 166 poems, some of them no less intricate in form than perplexing in matter†. He calls it an â€Å"amazing feat† and â€Å"a truly brilliant success†. A review in the Friend of India says. â€Å"†¦ the versification is generally good, and the translations, we believe, intelligent and faithful†. In selecting poems for translation Toru focused attention on the Romantics of French literature, although she also included Chenier, Courier, Lamartine and a few others of the transition period as well as Brizeux, Moreau, Dupont and Valmore who were not Romantics. In France, the Romantic school was born towards the close of the 18th century and in the beginning of the19th, as in England. They asserted the free-play of imagination, simple and direct diction and freedom from any restrictions. The poems that she translated were probably those which could touch the cord of her imaginations and sentiments – patriotism, loneliness, dejection, frustrations, illusions, exile and captivity. One remarkable thing about her translation is that she has been able to capture the spirit of the original. No wonder, then, that Edmund Gosse, in his review says, â€Å"If modern French literature were entirely lost, it might not be found impossible to reconstruct a great number of poems from its Indian version†. Not that she has blindly translated. In fact, she has changed words and phrases of the original and substituted them by more appropriate ones without any hesitation which make her work exact and yet free. The verses maintain the rhythm of the original. Though European by education and training, Toru was essentially an Indian at heart. From her childhood her mother had imbued in her love for the old legends from the Puranas, the Mahabharata and the Ramayana. Her readings of the old Sanskrit classics gave her first-hand knowledge of the charming stories. Her woman’s imagination wove myriad coloured picture and she embarked upon her work, Ancient Ballads and Legends of Hindustan, which appeared in 1882, with â€Å"Introductory notes† by Sir Edmund Gosse. Critics have hailed Ancient Ballads as the â€Å"best work in English†. It shows her keen interest in the Indian translations. According to Lotika Basu, a literary critic, Ancient Ballads, â€Å"for the first time reveals to the West the soul of India through the medium of English poetry†. In fact, scholars are profuse in their praise of this work for its finely-knit verses full of vigour and variety. The stories included are of Savitri, Lakshman, Prahlad, Sindhu and others. Toru wrote two novels – Bianca and Le Journal de Mademoiselle d’Arvers. The former, an incomplete romance, is in English and the latter in diary form, is the story of Marguerite and is in French. The manuscripts of these works were discovered after her death amid her papers. Both these works have simple plots which sustain the story element, the language is poetic and the characters are clearly drawn. Toru was proud of India’s cultural heritage, her flok-lores, myths and legends, and its rich classical literature. Though English by education, she was an Indian through and through. E. J. Thompson wrote about her, â€Å"Toru Dutt remains one of the most astonishing woman that ever lived †¦. Fiery and unconquerable of soul. These poems are sufficient to place Toru Dutt in the small class of women who have written English verse that can stand†.

Teaching as a Professional Career Essay Example | Topics and Well Written Essays - 250 words

Teaching as a Professional Career - Essay Example Profession is something one can adopt for long and which one feels comfortable with. Teaching provides an individual with both. This is achieved by way of development of rapport and emotional attachment with the students. Everyday comes with new experiences both for the students and the teachers. For many teachers, their profession brings them intrinsic rewards of emotions and intellect. With their continuous, uninterrupted and persistent efforts day by day, the student improves in his/her response towards academics and by the end of the term, when he/she scores good marks, it is not only the school administration that acknowledges the teacher’s efforts, but also the parents of the succeeded children. Reflection is an activity teachers commonly do on daily basis in order to learn from their mistakes, improve their mentoring skills and overcome their weaknesses. In order to progress in any career, an individual needs to reflect upon experiences at the end of the day. Teaching i s one such profession in which teachers continuously evolve their skills through reflection on daily basis.

Faith School in UK Essay Example | Topics and Well Written Essays - 2500 words

Faith School in UK - Essay Example There are many of these schools in the UK such as Muslim Faith School, Christian, Jewish and Hindu. A faith school is defined as a school  that is financially supported  by a particular religious group, usually for children  from that religion (Mackinnon, & Statham, Hales, 1999). Scholars argue that faith schools should be allowed in our society while others, who have a different point of view claim that the government should not allow faith schools in the UK. Despite the fact that state funded faith schools are mostly managed like other state schools in the UK and are subjected to the same curriculum other than religious studies, they have the freedom to teach their religion. This is an implication that these schools have are allowed by the government to incorporate religions teaching in their curriculums (Gibbons and Silva, 2006). Faith schools generally ‘give priority to the applicants who belong to the faith of the school and are allowed to do that by some of the specific exemptions found in the section 85 of the UK Equality Act 2010’ (Equality Act, 2010). However, the law requires state funded faith schools to admit other applicants in line with the school admissions code whenever they are unable to fill all their places with the applicants who belong to the faith of the school. In the recent past, unfair discriminatory admissions and employment policy of most faith schools has returned considerable argument due to its potential negative impacts on the social cohesion and ethnic integration. This essay will discuss whether the government should allow different faith schools in the UK or not, and how a faith school can have an effect on the society in the UK. The recent history of faith schools in the country was on the year 1944 following the passage of the 1944 Educational act that resulted from the negotiation between Archbishop William Temple and the then education Minister, R.A Butler. ‘The

Hemorrhoids Research Paper Example | Topics and Well Written Essays - 1250 words

Hemorrhoids - Research Paper Example The research paper "Hemorrhoids" discusses a condition that is caused by the presence of swollen veins in the anal canal. Although the swellings in the anal canal are normally painful hemorrhoids is not a serious health condition. Hemorrhoids are also referred to as â€Å"piles†. Hemorrhoids are classified into two: internal hemorrhoids and external hemorrhoids. First, internal hemorrhoids occur when there is inflammation of the veins in the upper part of the anal canal. The swellings normally become larger as several years pass by. The swellings have been attributed to long durations of strain experienced when passing small, hard feces. The swellings can also be made worse by pregnancy. Physicians have asserted that internal hemorrhoids are interconnected with several spongy tissues rich in small blood vessels. The first symptom that can be noticed involves bright red bleeding. The bleeding can be experienced after passing out feces and does not cause much irritation and disc omfort. Patients with less severe internal hemorrhoids have mild symptoms. In cases where the swellings become larger, and more bleeding occurs, they may come out of the anal canal and be seen as a lump. These types of hemorrhoids are painful and can last for several days. The severe pain from hemorrhoids is referred to as an â€Å"attack of piles†. Hemorrhoids are normally not painful but may become painful when they are strangulated, or pressed by a tight anal canal. An anal fissure refers to the split in the skin of the anal canal.

International Relations Course Informal Personal Intro Essay

International Relations Course Informal Personal Intro - Essay Example Therefore, the values gathered from this cause can be used in my life to foster peace in our country through interrelations, despite of their race, creed or nationality. In this case, by understanding these values, I will be able to interact with people of different background; despite the differences caused by diversity in our daily lives, and I can also avoid conflicts and resolve them whenever they arise. I have high expectations of acquiring a chance for developing diverse virtuals that will facilitate the process of becoming someone who can make a positive contribution in the world. Moreover, through this course I expect to gather skills for interrelation that will enable forming networks of mutual responsibility and a platform for sharing potential with other people around the world. I also expect to meet a highly dedicated instructor in this course, who can offer a chance to share my commitment as a student throughout the course. Moreover, I hope the course will facilitate the process of building my capabilities and character of virtuous and responsible individual, who can contribute in making the world a better place for others and me. I also expect the instructor to be honest, fair, to have critical rigor and to be a source of inspiration to the students. Furthermore, I hope that we will utilize the time offered during this course to learn and for the fair purpose that is benef icial to all students. Â   Studying this course will enable gathering of knowledge and insights that can facilitate building of intercultural competencies, and sustainable disposition. Therefore, this will enable others and me to relate and build a form of interdependence, whereby facilitating globalization. The course will also make a vital contribution in development of new perception towards political reality. Therefore, this will enable building of critical and reflexive knowledge, practical values, relations that will facilitate good coexistence. Knowledge

Crime And Behavioral Genetics Research Paper Example | Topics and Well Written Essays - 1250 words

Crime And Behavioral Genetics - Research Paper Example To gain an in depth insight of this hypothesis, this paper will outline an annotated bibliography of three journals: Gou, G. Roettger, M. Cai, T. (2008). The Integration of Genetic Propensities into Socio- Control Models of Delinquency and Violence among Male Youths, American Sociological Review, 73 (4); 543-568; Ferguson, C. J. (2010). Genetic contributions to antisocial personality and behavior: A meta-analytic review from an evolutionary perspective, The Journal of Social Psychology, 150(2), 160-80, and Stone, R. D. (2003). The cloudy crystal ball: Genetics, child abuse, and the perils of predicting behavior. Vanderbilt Law Review, 56(5), 1557-1590 that have delineated the relationship between genes and crime. The annotated bibliography will be aimed at addressing the specific title of how genetics play a role in crime. Gou, G. Roettger, M. Cai, T. (2008). The Integration of Genetic Propensities into Socio- Control Models of Delinquency and Violence among Male Youths. American Soc iological Review, 73 (4), 543-568 As pertains to the author’s background, this journal is work of four authors. Guang Guo was a professor at the University of North Carolina- Chapel Hill and teaches sociology. He was also a member of the faculty at Carolina Population Center and Carolina Center for Genomic Sciences at the same University. Michel E. Roettger was a PHD candidate at the same University and his thesis statement sought to examine social inequality in relationship to the US criminal justice system. Tianji Cai a PHD holder at the same university was interested in sociological research methods that aimed at addressing how biology interplayed with the society. Intended audience of this journal article was the delinquent civil societies, the parents, the genetics departments and the criminal society. The objective of the study was to examine the effects of genes on violent delinquency by examining three genetic polymorphisms: 40-bp VNTR in the DATI gene, the 30-bp prom oter- region VNTR in the MAOA gene, and the Taq1 polymorphism in the DRD2 gene. Data used was collected from DNA subsample obtained from the National Longitudinal Study of Adolescent Health. The study was based on a population size of 1,100 males whose DNA and measures to control their social behavior was available for incorporation in the study. The results of the study illustrated that there was a positive interaction between DATI, MAOA, and DRD2 and the deliquescent behavior reported among the males involved in the study. An interaction was reported between MAOA gene and DRD2 gene in association with having a family meal. The results illustrated that a weaker socio cultural involvement of the family and the school processes flared up the gene expression in deliquescent individuals. Social issues play a paramount role in the gene expression of the individuals who engaged in deliquescent behavior. Individuals who possessed a 2R allele as evidenced in the MAOA*2 genotype, upon repea t of a grade, they exhibited serous delinquency compared to individuals who did not express the 2R allele gene in their genotype. Repeating a grade and its influence in expression of MAOA*2 was attributed to the interference in the individuals social relationship with his peers, ridicule by his peer. They were also predisposed to feelings of shame, inadequacy, humiliation, and confusion weakening their bonds to social support structures

What is the correlation between the factors in purchasing soap and the Research Paper

What is the correlation between the factors in purchasing soap and the the education level of the person making the purchase - Research Paper Example The level of education are; high school, associate degree, undergraduate degree, graduate degree and dnr. Burger and Cooper 2012, develop an urge for control factor impacting the purchase of the soaps, and the level of education of the persons that are purchasing the soaps. According to Burger and cooper 2012, many people agree that the factors that cause the purchase of the soaps are the cost, the brand of the soap, the label on the soaps, availability and ingredient of the soaps. It also believed that, education and other factors might influence the purchasing of the soaps among the people in the society (Wood and Clapham, 2005). Different people differ on how they view the causation. Some group appears to draw conclusion based on the events they observe or connect between cosot and other factors. In this study, a survey was conducted to determine what the correlation between the factor impacting the purchase of the soaps, and the level of education. The data was obtained from a survey at a public fair. My area of interest was, what factors play a role in how people chose to buy soap. The surveys were collected at the end of the day and a spread sheet was made of all the survey questions. In the survey, they complete several classic illusions of control tasks. We try to answer if some people are prone to an illusion of control than others based on their personal beliefs. From the chi- square analysis, it can be observed that the value of chi-square is 60.333 with a p- value of 0.000 which is significantly less than 0.05 level of confidence. This means that there is sufficient evidence to conclude that the hygiene of the soap is influencing the purchase of the soap In this study, the relationship between the factor impacting the purchase and the education level will be examined through a regression analysis, and the correlation analysis between the two variables. The

Poverty in Texas Essay Example | Topics and Well Written Essays - 1750 words

Poverty in Texas - Essay Example One such example is of Texas which is under the territory of United States of America. It is analyzed that around 3.8 million people living in Texas were below the poverty line specified by the government in 2006. And if the previous records are analyzed it can be said that the rate of poverty is going to increase further in the recent years (Center for Public Policy Priorities 2008). Â  Texas is the second largest state in the United States of America with an area of at least 697,200 km square. The state has an old history relating to civil unrest and wars and got independence in 1836. However, it got included in the territory of the United States later in 1861. Since then the state of Texas has been suffering from the problem of poverty. The nineteenth century can be marked as a difficult era for the state of Texas as major developments made in the region attracted the population towards the state. This made the state undergo a more financial crisis. This essay would further discuss the changes in the rate of poverty in accordance with the nineteenth century. Â  The early nineteenth century marked a development era for the state of Texas and only in this era was natural resources found in the state. In 1901 the first Oilwell was found in the state of Texas and this developed the state further. ... Â  The poverty rate by the 1920s was stabilized; however, after the great depression in 1929 things began to change again for the residents of Texas. As the Texan economy was recovering from the blow of Great Depression another disaster struck the state which is known as Dust Bowl which took place in the 1930s. This forced many of the residents living in Texas to move further towards other parts of America to survive. The new president took notice of the disasters after getting elected in 1933 and sought out deals to revive the economy. President Roosevelt provided the poor and displaced people with incentives and tried to stabilize the economy once again. The poverty rate in the state of Texas once again had stabilized as many people left the state after the disasters looking for better options. However, on the contrary, many immigrants also entered the densely populated area of Texas to look for a way to survive and this created difficulties for the state of Texas. The problem of poverty rose up to a certain level that it was once again taken into notice by the government in the 1950s and 1960s. Poverty in the United States at that time was defined as the relative income which a family would need to attain certain necessities of life in order to survive. The people who suffered poverty in the 1960s could not afford proper health and educational facilities in the state and these people were usually counted in the group of the poor ones.

Sample Marketing Plan Essay Example for Free

Sample Marketing Plan Essay The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrate the most vital features. The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy. Five-Year Marketing Plan Blue Sky Clothing, Inc. TABLE OF CONTENTS EXECUTIVE SUMMARY This five-year marketing plan for Blue Sky Clothing has been created by its two founders to secure additional funding for growth and to inform employees of the company’s current status and direction. Although Blue Sky was launched only three years ago, the firm has experienced greater-than-anticipated demand for its products, and research as shown that the target market of sport-minded consumers and sports retailers would like to buy more casual clothing than Blue Sky currently offers. They are also interested in extending their product line as well as adding new product lines. In addition, Blue Sky plans to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods—casual clothing in trendy colors with logos and slogans that reflect the interests of outdoor enthusiasts around the country. Over the next five year, Blue Sky can increase its distribution, offer new products, and win new customers. COMP ANY DESCRIPTION Blue Sky Clothing was founded three years ago by entrepreneurs Lucy Neuman and Nick Russell, Neuman has an undergraduate degree in marketing and worked for several years in the retail clothing industry. Russell operated an adventure business called Go West!, which arranges group trips to locations in Wyoming, Montana, and Idaho, before selling the enterprise to a partner. Neuman and Russell, who have been friends since college, decided to develop and market a line of clothing with a unique—yet universal—appeal to outdoor enthusiasts. Blue Sky Clothing reflects Neuman’s and Russell’s passion for the outdoors. The company’s original cotton T-shirts, baseball caps, and fleece jackets and vests bear logos of different sports—such as kayaking, mountain climbing, bicycling, skating, surfing, and horseback riding. But every item shows off the company’s slogan: â€Å"Go Play Outside.† Blue Sky sells clothing for both men and women, in the hottest colors with the coolest names—such as sunrise pink, sunset red, twilight purple, desert rose, cactus green, ocean blue, mountaintop white, and river rock gray. Blue Sky attire is currently carried by small retail stores that specialize in outdoor clothing and gear. Most of these stores are concentrated in northern New England, California, the Northwest, and a few states in the South. The high quality, trendy colors, and unique message of the clothing have gained Blue Sky a following among consumers between the ages of 25 and 45. Sales have tripled in the last year alone, and Blue Sky is currently working to expand its manufacturing capabilities. Blue Sky is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs. This plan will outline how Blue Sky intends to introduce new products, expand its distribution, enter new markets, and give back to the community. BLUE SKY’S MISSION AND GOALS Blue Sky’s mission is to be the leading producer and marketer of personalized, casual clothing for consumers who love the outdoors. Blue Sky wants to inspire people to get outdoors more often and enjoy family and friends while doing so. In addition, Blue Sky strives to design programs for preserving the natural environment. During the next five years, Blue Sky seeks to achieve the following financial and nonfinancial goals: Financial Goals 1. Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines. 2. Increase revenues by at least 50 percent each year. 3. Donate at least $25,000 a year to conservation organizations. Nonfinancial goals 4. Introduce two new product lines—customized logo clothing and lightweight luggage. 5. Enter new geographic markets, including southwestern and Mid-Atlantic States. 6. Develop a successful Internet site, while maintaining strong relationships with retailers. 7. Develop its own conservation program aimed at helping communities raise money to purchase open space. CORE COMPETENCIES Blue Sky seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that Blue Sky does. Already, Blue Sky has developed core competencies in (1) offering a high-quality, branded product whose image is recognizable among consumers; (2) creating a sense of community among consumers who purchase the products; and (3) developing a reputation among retailers as a reliable manufacturer, delivering the requested number of products on schedule. The firm intends to build on these competencies through marketing efforts that increase the number of products offered as well as distribution outlets. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services, Blue Sky believes it can create a sustainable competitive advantage over its rivals. No other clothing company can say to its customers with as much conviction â€Å"Go Play Outside†! SITUATION ANALYSIS The marketing environment for Blue Sky represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. Table A illustrates a SWOT analysis of the company conducted by marketers to highlight Blue Sky’s strengths, weaknesses, opportunities, and threats. The SWOT analysis presents a thumbnail sketch of the company’s position in the marketplace. In just three years, Blue Sky has built some impressive strengths while looking forward to new opportunities. Its dedicated founders, the growing number of brand-loyal customers, and sound financial management place the company in a good position to grow. However, as Blue Sky considers expansion of its product line and entrance into new markets, the firm will have to guard against marketing myopia (the failure to recognize the scope of its business) and quality slippages. As the company finalizes plans for new products and expanded Internet sales, its management will also have to guard against competitors who attempt to duplicate to products. However, building strong relationships with consumers, retailers, and suppliers should help thwart competitors. COMPETITORS IN THE OUTDOOR CLOTHING MARKET The outdoor retail sales industry sells about $5 billion worth of goods annually, ranging from clothing to equipment. The outdoor apparel market has many entries. L.L. Bean, REI, Timberland, Bass Pro Shops, Cabello’s, and Patagonia are among the most recognizable companies that offer these products. Smaller competitors such as Title IX, which offers athletic clothing for women, and Ragged Mountain, which sells fleece clothing for skiers and hikers, also grab some of the market. The outlook for the industry in general—and Blue Sky in particular—is positive for several reasons. First, consumers are participating in and i8nvesting in recreational activities that are near their homes. Second, consumers are looking for ways to enjoy their leisure time with friends and family without overspending. Third, consumers are gaining more confidence in the economy and are willing and able to spend more. While all of the companies listed earlier can be considered competitors, none offers the kind of trendy, yet practical products provided by Blue Sky—and none carries the customized logos and slogans that Blue Sky pans to offer in the near future. In addition, most of these competitors sell performance apparel in high-tech manufactured fabrics. With the exception of the fleece vests and jackets, Blue Sky’s clothing is made of strictly the highest quality cotton, so it may be worn both on the hiking trail and around town. Finally, Blue Sky products are offered at moderate prices, making them affordable in multiple quantities. For instance, a Blue Sky T-shirt sells for $15.99, compared with a competing high-performance T-shirt that sells for $29.99. Consumers can easily replace a set of shirts from one season to the next, picking up the newest colors, without having to think about the purchase. A survey conducted by Blue Sky revealed that 67 percent of responding consumers prefer to replace their casual and active war more often that other clothing, so they are attracted by the moderate pricing of Blue Sky products. In addition, as the trend toward health-conscious activities and concerns about the natural environment continue, consumers increasingly relate to the Blue Sky philosophy as well as the firm’s contributions to socially responsible programs. THE TARGET MARKET The target market for Blue Sky products is active consumers between the ages of 25 and 45—people who like to hike, rock climb, bicycle, surf, figure skate, in-line skate, ride horses, snowboard or ski, kayak, and other such activities. In short, they like to â€Å"Go Play Outside.† They might not be experts at the sports they engage in, but they enjoy themselves outdoors. These active consumers represent a demographic group of well-educated and successful individuals; they are single or married and raising families. Household incomes generally range between $60.000 and $120,000 annually. Despite their comfortable incomes, these consumers are price conscious and consistently seek value in their purchases. Regardless of their age (whether they fall at the upper or lower end of the target range), they lead active lifestyles. They are somewhat status oriented but not overly so. They like to be associated with high-quality products but are not willing to pay a premium price for a certain brand. Current Blue Sky customers tend to live in northern New England, the South, California, and the Northwest. However, one future goal is to target consumers in the Mid-Atlantic states and Southwest as well. THE MARKETING MIX The following discussion outlines some of the details of the proposed marketing mix for Blue Sky products. PRODUCT STRATEGY. Blue Sky currently offers a line of high-quality outdoor apparel items including cotton T-shirts, baseball caps, and fleece vests and jackets. All bear the company log and slogan, â€Å"Go Play Outside.† The firm has researched the most popular colors for its items and given them names that consumers enjoy—sunset red, sunrise pink, cactus green, desert rise, and river rock gray, among others. Over the next five years, Blue Sky plans to expand the product line to include customized clothing items. Customers may select a logo that represents their sport—say rock climbing. Then they can add a slogan to match the logo, such as â€Å"Get over It.† A baseball cap with a bicyclist might bear the slogan, â€Å"Take a Spin.† At the beginning, there would be ten new logos and five new slogans; more would be added later. Eventually, some slogans and logos would be retired, and new ones introduced. This strategy will keep the concept fresh and prevent it from becoming diluted with too many variations. The second way in which Blue Sky plans to expand its product line is to offer items of lightweight luggage—two sizes of duffel bags, two sizes of tote bags, and a daypack. These items would also come in trendy an basic colors, with a choice of logos and slogans. In addition, every product would bear the Blue Sky logo. DISTRIBUTION STRATEGY. Currently, Blue Sky is marketed through regional and local specialty shops scattered along the California coast, into the Northwest, across the South, and in northern New England. So far, Blue Sky has not been distributed through national sporting goods and apparel chains. Climate and season tend to dictate the sales at specialty shops, which sell more T-shirts and baseball caps during warm weather and more fleece vests and jackets during colder months. Blue Sky obtains much of its information about overall industry trends in different geographic areas and at different types of retail outlets from its trade organization, Outdoor Industry Association. Over the next three years, Blue Sky seeks to expand distribution to retail specialty shops throughout the nation, focusing next on the Southwest and Mid-Atlantic regions. The firm has not yet determined whether it would be beneficial to sell through a major national chain such as REI or Bass Pro Shops, as these outlets could be considered competitors. In addition, Blue Sky plans to expand online sales by offering the customized product line via Internet only, thus distinguishing between Internet offerings and specialty ship offerings. Eventually we may be able to place internet kiosks at some of the more profitable store outlets so consumers could order customized products form the stores. Regardless of its expansion plans, Blue Sky fully intends to monitor and maintain strong relationships with distribution channel members. PROMOTIONAL STRATEGY. Blue Sky communicates with consumers and retailers about its products in a variety of ways. Information about Blue Sky—the company as well as its products—is available via the Internet, direct mailings, and in person. The firms’ promotional efforts also seek to differentiate its products from those of its competitors. The company relies on personal contact with retailers to establish the products in their stores. This contact, whether in-person or by phone, helps convey the Blue Sky message, demonstrate the products’ unique qualities, and build relationships. Blue Sky sales representatives visit each store two or three times a year and offer in-store training on the features of the products for new retailers or for those who want a refresher. As distribution expands, Blue Sky will adjust o meet greater demand by increasing sales staff to make sure it stores are visited more frequently. Sales promotions and public relations currently make up the bulk of Blue Sky’s promotional strategy. Blue Sky staff works with retailers to offer short-term sales promotions tied to event and contests. In addition, Nick Russell is currently working with several trip outfitters to offer Blue Sky items on a promotional basis. Because Blue Sky also engages in cause marketing through its contribution to environmental programs, good public relations have followed. Nontraditional marketing methods that require little cash and a lot of creativity also lend themselves perfectly to Blue Sky. Because Blue Sky is a small, flexible organization, the firm can easily implement ideas such as distributing free water, skiers, and discount coupons at outdoor sporting events. During the next year, the company plans to engage in the following marketing efforts: Create a Blue Sky Tour, in which several employees take turns driving around the country to campgrounds to distribute promotional items such as Blue Sky stickers and discount coupons Attend canoe and kayak races, bicycling events, and rock climbing competitions with our Blue Sky truck to distribute free water, stickers, and discount coupons for Blue Sky shirts or hats. Organize Blue Sky hikes departing from participating retailers. Hold a Blue Sky design contest, selecting a winning slogan and logo to be added to the customized line. PRICING STRATEGY. As discussed earlier in this plan, Blue Sky products are priced with the competition in mind. The firm is not concerned with setting high prices to signal luxury or prestige, nor is ti attempting to achieve the goals of offsetting low prices by selling high quantities of products. Instead value pricing is practiced so that customers feel comfortable purchasing new clothing to replace the old, even if it is just because they like the new colors. The pricing strategy also makes Blue Sky products good gifts—for birthdays, graduations, or â€Å"just because.† The customized clothing will sell for $2 to $4 more than the regular Blue Sky logo clothing. The luggage ill be priced competitively, offering a good value against it competition. BUDGET, SCHEDULE, AND MONITORING Though its history is short, Blue Sky has enjoyed a steady increase in sales since its introduction three years ago. Figure A shows these three years, plus projected sales for the nest three years, including the introduction of the two new product lines. Additional financial data are included in the overall business plan for the company. The timeline for expansion of outlets and introduction of the two new product lines is shown in Figure B. The implementation of each of these tasks will be monitored closely and evaluated for its performance. Blue Sky anticipates continuing operations into the foreseeable future, with no plans to exit this market. Instead, as discussed throughout this plan, the firm plans to increase its presence in the market. At present, there are no plans to merge with another company or to make a public stock offering.

Analysis Of The Indian Hotel Company Limited

Analysis Of The Indian Hotel Company Limited The Indian Hotel Company Limited (IHCL) is an Indian based Hospitality Company which provides accommodation services in four different market segments globally. The company has its headquarters in Mumbai, India. It is listed in Bombay Stock Exchange (BSE). Company strategies The growth strategy of the company is to operate 20,000 rooms from the current 14,000, in 25 major destinations around the world. They target on a group turnover of US$ 2 billion, from which 33% would be from international operations by 2012. Company operations The company portfolio comprises of 4 brands; The Taj hotels which concentrates on luxury market, The Vivanta which is upper upscale, The Gateway hotels which is upscale and Ginger their budget hotels. The company operates Indias only wildlife lodges called Taj safaris in joint venture with CC Africa. Company Background The Indian hotel company limited (IHCL) was established in 1902 by Mr Jamshedji Nusserwanji Tata. In 1903 the first hotel Taj Mahal Palace was opened in Mumbai. The year 1974 saw an expansion of the company by opening its second property at Goa and went on adding properties at a rapid rate fuelled by the Tourism growth in India. Till date it has added 104 properties across the globe to its portfolio. The company is listed on Bombay stock exchange (BSE).Tata sons limited which is the parent company holds 28.5% equity capital in IHCL. Parent Company The Tata Sons limited was founded in 1868 by Jamsetji Tata. It has its presence in various sectors such as Steel, Automobiles, Information technology, Communication, Power and Tea. It operates in more than 85 countries across 6 continents. It has a group turnover of over Rs.124, 970 crores ($24.5 bn). It accounts for nearly 6% of the total market capitalisation of Bombay Stock exchange (BSE). Stakeholders Shareholders Key people Mr. Ratan Tata: Chairman of Tata sons Limited He became the chairman of the Tata sons in the year 1981 which is the largest Indian conglomerate. The group comprises of companies namely Tata motors, Tata steel, IHCL, Tata consultancy services (TCS), Tata Power, Tata tea, and Tata Telecom. He graduated from Cornell University in architectural and structural engineering and joined the company in the year 1962. In 1971 he was appointed as the director in charge of NELCO which was in strong financial crisis. His risk taking capability and vision made him the successor of JRD Tata. Tata sons under his leadership made a number of acquisitions such as Chorus steel, Jaguar motors and Land Rover. This made the companys presence in global market. Mr. Raymond.N.Bickson : MD and CEO of IHCL He joined IHCL in the year 2003 as chief operating officer of the luxury segment. In the same year he assumed the responsibility of MD and CEO of the company. He carries more than 30 years of international hospitality management experience. Prior to IHCL he worked nearly 15 years as a vice president and general manager for The Rafael group. An American national, Mr. Bickson attended the École Hà ´telià ¨re Lausanne in Switzerland and Advanced Management Programme at Harvard Business School. He is an active member of Leading hotels of the world and World travel tourism council. During his tenure, IHCL went through rapid expansion by acquisitions, managing contracts and joint ventures at domestic as well as international market. Mr. Anil P Goel : Executive Director Finance He overlooks the Taj Groups Finance, Mergers and Acquisitions, Purchase and Legal Secretarial function. He is a non-executive director for Taj GVK limited. Mr. Abhijit Mukerji : Executive Director Hotel Operations He oversees hotel operations of the Taj Hotels Resorts and Palaces which include Taj Luxury Hotels India and International, Taj Business Hotels, Taj Leisure Hotels, Taj Spas, Taj Trade and Transport and Indi travels. Mr. Ajoy K. Misra : Sr. Vice President, Sales and Marketing He represents Taj in industry organizations such as the World Travel and Tourism Council, India Initiative (WTTC II), World Tourism Organisation (WTO), Hotel Association of India (HAI), Bombay Chamber of Commerce and Industry, and the Confederation of Indian Industry (CII). He served as General Manager of the Taj President in Mumbai and Area Director in the Sri Lanka and Maldives region. Mr. Prakash V. Shukla: Sr. Vice President, Technology and Chief Information Officer. He is currently responsible for total IT deployments at the Taj Group and is on MDs management committee. Mr. H.N. Shrinivas: Sr. Vice President Human Resources Mr. Shrinivas has worked for 18 years with the Taj in Human Resources, Learning Development and Business Excellence functions. He holds a Masters Degree in Social Work from the National Institute of Social Sciences, Bangalore, and a Masters in Industrial Law from Bangalore University. Mr. Veer Vijay Singh : Chief Operating Officer Upper Upscale Hotels He is responsible for the Operations and Overall Performance of 36 hotels in 26 locations spread across seven countries under upper upscale category. He graduated from IHMCTN, New Delhi and had the opportunity to enhance his skills by attending training programmes conducted by Cornell University Singapore, INSEAD Harvard. Ms Jyoti Narang : Chief Operating Officer Luxury Division Taj Hotels Resorts and Palaces She is responsible for the overall development and operations of the luxury category hotels. When she was the Chief Operating officer for the upper upscale division, she was instrumental in pioneering the launch of Taj Safaris which is a unique concept that offers adventure tourist a distinctive wildlife experience. In 2008, Ms.Jyoti was appointed as the Chief Operating Officer of The Gateway Hotels, the new upscale brand of the group, and was involved in developing the concept and launching the brand. Mr. P.K.Mohankumar : Chief Operating Officer Gateway Brand Mr. P. K. Mohankumar has over 35 years of experience in hotel operations with the Taj Hotels, Resorts and Palace. He is an alumnus of Institute of Hotel Management, Mumbai and has participated in several senior leadership workshops conducted by Harvard Business School, Michigan University, USA, Cornell University, Singapore and IIM, Ahmedabad. Currently, he is the Chief Operating Officer of the Gateway hotels, and is responsible for the operations and performance of 19 properties in India. http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?vid=3hid=102sid=ce8939c4-8df1-4962-9afe-f373f4140a95%40sessionmgr112 accessed on 23 Nov Sustainable Tourism EARTH (Environment Awareness Renewal at Taj Hotels) The EARTH program was launched in August 2008, put forward to reduce the impact of the Hotel groups daily operations on the environment. EARTH programme has received certification from Green Globe. Currently 55 properties under IHCL are certified and the company is looking forward to put all the hotels under the certification by 2009-2010. The company focus on improving energy efficiencies, water management, solid waste management which helps to reduce the strong impact on environment. Porters five forces Competition plays a major role in todays world. Competition can have both beneficial and unfavourable effects. Competition for profits goes beyond established market rivals to include four other forces as well. They are Customers, Suppliers, New Entrants, and Substitute products. To understand industry competition and profitability, we must analyse the industrys structure in terms of the five forces. Threat of new entrants: New entrants can put pressure on prices, costs, and the rate of investment necessary to compete. Due to globalisation and rapid economic growth of Indian market a favourable market has emerged for International hotel chains. Hotel chains like Four seasons, Marriott International Inc., Starwood Hotels and Accor Hotels have recently came up with projects across India. New International hotels such as Shangri la, Mandarin, Movenpick and Ritz Carlton are in pipeline. Entry of non-hospitality companies into hotel sector can be a threat; such as Reliance Industries. Due to dilution in the market the profitability of IHCL can be at stake. Bargaining power of suppliers: Suppliers have more power if they have the monopoly or do not depend heavily on the industry for its revenues. As hospitality industry is hugely labour oriented, their trade unions and labour suppliers are powerful. As hotels chains are looking for rapid expansions and prime properties, the power of property owners is high. Inbound tour operators are having an upper hand as they provide huge volume of business to the hotels. Infrastructure suppliers have moderate power over the company. Bargaining power of buyers: Powerful customers demand more value by forcing down prices for better quality and more services. This results in higher operating costs thereby bringing down profitability. Corporate clients due to their huge volumes have negotiated rates. Company had to come up with loyalty programme for retaining customers which incurs costs. The threat of substitutes: A substitute does the same or a similar function as an industrys product by a different means. The threat of a substitute is high when it offers an attractive price and service to the similar industrys product. Luxury serviced apartments, camping and lodges are in demand. The Governments introduction of bed and breakfast hotels can really be a threat. Web 2 which enables video conferencing is an emerging product which can be a threat to MICE (Meetings, Incentives, Conferencing and Events) Rivalry among existing competitors: Rivalry among hotel chains results in discounting of price, new product launch, advertising campaigns, and improvement in service. If there is high rivalry the profitability of the company can be affected. The hotel products are highly perishable, which creates an urge to cut prices and sell the inventory below its profitable rate to cover the fixed cost. Internal environment of the company: The internal environment of the company can be divided into two types they are Tangible and Intangible resources. Tangible resources include assets which can be seen and felt, like physical properties, Yachts, Flights, and other fixed assets which spread around 5 continents. The intangible resources are the one which cannot be seen or felt but play a major role in the business like the brand value, Leadership style, Human resource etc. IHCL being the subsidiary company of Tata Sons Limited, which has a company background since 1868. IHCL itself operates in hospitality sector in India for last 108 years, and have the market share of 22% in India shows the brand value of the company. In terms of leadership style the company has a style of innovations and pioneer of Luxury property and wild life lodges (Joint venture with CC Africa) and budget hotel chains (Ginger Hotels), Spa resorts and properties in India. The human resources in the company is around 20,000, which includes permanent staff, Fixed term contract workers and other Executives and Corporate staff. The company has various staff development program such as TMTP (Taj Management Training Program) SPEED PLUS, HOMT for standardization of operations throughout the company. External Environment: It can also be called as Operating environment. Factors which influence organizations opportunities and risks; such as conditions, entities and events consists of its external environment. PEST Analysis Political: Political instability in some parts of India made foreign investors cautious; in turn brought down investment from abroad and business travel. Due to the recent terror attacks on hotels in Mumbai, there has been a drastic drop in tourists arrivals. Most of the Embassies have send travel advisory regarding African and Asian countries which has reflected tourist inflow. As Government of India has reduced the tariffs and duties on various items, trade relations have improved. It encouraged travel and trade which resulted in growth of hotel industry. The Ministry of external affairs has implemented visa on arrival for several countries in an effort to promote tourism. The government has released a five-year tax holiday to promote the growth of new hotels. External Commercial Borrowings have been eased by the Ministry to elucidate the problem of liquidity being encountered by the hotel industry due to economic slowdown. The Ministry of Home Affairs has agreed to grant Long Term Tourist Vi sa of 5 years duration with Multi-entry facilities carrying a condition of 90 days on each visit to the nationals of the following 18 countries which are France, Iceland, Germany, New Zealand, Luxembourg, Japan, Netherlands, South Korea, Belgium, Argentina, Finland, Brazil, Spain, Chile, Switzerland, Mexico, Norway, and Vietnam on request of tourism ministry. Economical: Early 1990s saw economic liberalization which led to a boom in the hospitality industry. The Government has allowed Foreign direct investment and Foreign institutional investment; which favours business travel. Compared to other South East Asian countries; tax structure in India is very high. Inadequate infrastructure facilities like Airports, Communication facilities and commuting facilities is a challenge for the Tourism sector. The effect of recession is causing serious problems for many hotels especially luxury hotels in particular. Hotels in certain global markets, mainly those operate in leisure sector, are less affected. All geographies are not equally affected by recession.(have to include graph from the site quoted in link , leading hotels of the world) Social: Indian customers are highly sensitive to price. A lot of them tend to compare services offered with price. Hoteliers face a challenge to design price strategy in each sector. There is a conflict between local community and hotels on space availability especially at beach destinations. The company has got an advantage of worlds largest concentration of young educated work force and thus decreasing the labour costs. Two religious communities being Hindus and Muslims have religious sentiments towards beef and pork which is consumed by foreign tourists. This raises conflicts between the organization and religious groups. Large scale tourism operation results in environmental pollution and an increase in carbon emission. Technological: The launch of E-commerce has revolutionized the hotel sector by reducing cost and increasing functionality. The introduction of Global Distribution System allows customers to access current time availability of products. The growing influence of video conferencing has got negative impact on MICE (Meetings, Incentives, Conference and Events) division. It is possible to get critical information on clients and products while away from desk due to wireless technology. This has improved customer relationships, saved time and increased revenue and profit. Indian Tourism Scenario Despite a drop in FTAs in India due to economic slowdown, domestic tourism has showed an impressive growth of 15.5 % in the year 2009.Domestic tourism supported the industry during unfavourable condition. Indias performance in tourism sector has been remarkable. During the period 1997 to 2009, India perceived an increase in the Foreign Tourist Arrivals from 2.37 million to 5.11 million. Because of global slowdown, terrorist activities and H1N1 influenza, growth rate in FTAs during 2009 fell by 3.3 per cent. The global tourism fell by 4.3 per cent. The plummet in India was less than that of the scale of global slowdown. Foreign Exchange Earnings (FEEs) from tourism increased from Rs. 10511 crore in 1997 to Rs. 54,960 crore in 2009. The growth rate in earnings in 2009 vis-a-vis 2008 was 8.3 per cent. The percentage share of India in International tourism receipts has nearly doubled in past 12 years. Solutions: The Company has got only insignificant investments at political instable locations. To prevent future security threat the company has sought advice of security experts and invested heavily on improving security infrastructure. To reduce the conflict between local community the company has come up with corporate social responsibility. For instance the company works closely with NGOs to develop and train underprivileged housewives to earn their livelihood. The company tries to promote Indian culture by encouraging local artisans and craftsmen. This helps the local community in broadening their own outlook. Foreseeing sustainable tourism IHCL has come up with EARTH initiative to reinstate its vision and to preserve nature. To overcome the revenue loss due to video conferencing the company came up with new strategy of marketing in- house video conferencing facilities for corporate clients. SWOT ANALYSIS Strengths IHCL has a very dominant position in Indian hospitality industry with largest distribution of hotels around the country. Its key advantage is the established Taj brand name. It has got a much diversified hotel and brand portfolio catering to different market segments which helps in capturing wider customer base. The company has got sales and marketing reach globally. The parent company being Tata sons limited which is one of the largest companies in India is an added advantage. Their presence in every segment namely luxury, upper upscale, upscale and budget allows more flexibility and stability. They have a well-diversified business model of subsidiaries, associates, joint ventures and management contracts which help in reducing risk and fuels faster growth. This asset light policy will help in revenue stability during economic turndown. Presently 45% of IHCL hotels are operated through joint-ventures, 40% are management contracts and 15% are owned in part or full by IHCL. Source: Adapted from HotelierIndia Nov 2010, Press Release The company has introduced a strong loyalty programme which helps in retaining customers. The companys alliances and partnerships have helped it in entering into new markets such as wildlife lodges and air catering. They have the advantage of very strong corporate purchase chain whereby they can considerably reduce raw material cost. As the parent company is present in the production of FMCGs they are able to procure items in a much competitive price. The company even have introduced loyalty programmes in conjunction with all leading airline companies. Weakness The less established brand name of the company in international scene can be viewed as a weakness. Nearly 75% of the companys income is generated by domestic operation resulting greater dependency on Indian market. In domestic market even though company has its presence in more than 15 states; 66% of their revenue and nearly 90% of profits come from top six hotels in four cities. Even slight fluctuation in the countrys economy can affect profitability. The high dependency on higher-end luxury market can also be viewed as a weakness. Nearly 54% of the revenue is generated by these properties. Comparative size in line with international chains and insignificant international presence is a setback. The hotel industry in India is heavily staffed. In spite of international average 1:1 in India it stands at 2.1:1. Investments in acquiring international hotels have resulted in huge debt for the company. Opportunities Rapid growth in inbound and domestic tourism is a great opportunity for the company. Domestic tourism is growing at a phenomenal rate of 15.5% annually. Growing demand for budget and mid-segment hotels due to the growth of Indian middle class can be viewed as an opportunity. Healthy salary increases in corporate world is expected to create demand for leisure tourism. Launch of incredible India in both domestic and international market to promote destinations can be a boost in business. The introduction of medical visa may promote more volume and extended stay in all key destinations. The companys entry into new markets such as wildlife lodges, luxury residences, and spas will create new growth prospectus. Budget airlines now have connectivity across the country with competitive rates and attractive offers which will inspire domestic tourism. Increased business opportunities in India again have paved path for growth of conference and event tourism. Threats Growing presence of international hotel chains such as Marriot international, The Four seasons, Accor group, Shangri-La, Dreams resorts and spas etc. can be considered as growing threat to the company. The expansion plans of Indian hotel chains like ITC India limited, The Leela group, The East India Hotel Company and The Lalit may affect the market share of the company. Due to the arrival of international airline operators and affordable international travel, there has been massive growth of outbound tourism mainly to south East Asia, Europe and Australia. This has increased risk for domestic leisure segment. Due the companys portfolio of foreign currency debts, it is vulnerable to fluctuations in currency and interest rate risks. The debt equity ratio of the company shows drastic hike from the previous years which can really be a threat . Source: Adapted from Annual Reports Debt to equity ratio indicates how the firm finances its operations with debt relative to the book value of its shareholders equity (Fabozzi and Drake 2009 pp80). This indicates the comparison of equity and debt the company is using to back its assets. If the ratio is high then the company is said to be chancy as it is financed more by with debts and it might become even worse if the interest rates are high. The company stands at a threat as the debt equity ratio shows a trend of escalation from .52 to .99 within a span of 4 years. Strengths and Opportunities Due the companys presence across the country in different market segments it can capitalize the growth of domestic tourism. As the company has a well-established budget and mid-market segment hotels, it can benefit from the growing spending power of Indian middle class. Only IHCL has presence in wildlife lodge segment which shows growing demand every year. Loyalty programmes in tie-up with leading airline companies have resulted in greater exploitation of tourism growth in India. Companys entry into wellness tourism by establishing Spas in its existing properties can milk governments plan to issue medical visa. Strengths and Threats By virtue of the companys loyalty programmes and corporate tie-ups they would be able to hold to their market, even though new international players could stand a threat. IHCL have huge expansion plans in answer to other domestic hotel chains. By their plans to expand internationally it can lower the risk of outbound tourism. Weakness and opportunities Since domestic travel became cost effective, domestic leisure tourism turned robust and distributed, consequently reducing risk of concentration of revenue from key city hotels. Weakness and Threats To oppose the dependence on high end luxury market, the company has entered into budget segment which is stable comparing to the later. The company have international expansion plans other than existing properties outside India so that it will be resistant to domestic economic fluctuations. Diversification The IHCL has diversified its operation in hospitality sector from the hotel operation to other sectors like Air catering, Spa operations, Wild life lodges, Yachts, Charted Flights and Taj Khazana. TajAir TajAir is a charter flight operating company owned by IHCL, the subsidiary company of Tata Sons Limited4 pioneer aviation operator in India. TajAir at present owns 3 Air crafts which can be chartered by guests for domestic and international air travel. Ginger Hotels The Ginger Hotels are self-service budget hotels operated by IHCL which targets mid-market sector. Spas Jiva Spas the subsidiary of IHCL which operates at more than 25 Taj hotels at 20 different destinations which offers different rejuvenating treatments and massages. Taj SATS Taj SATS is an air catering division of IHCL in collaboration with Singapore Air Terminals which caterers to domestic and international flights operating from 6 different cities. Taj Safari Taj Safari is a wild life lodge which operates in collaboration with CC Africa which is one of its kinds in India. Taj Khazana Taj Khazana is a signature boutique store of Indian handicraft, Jewellery and garments which operates at selected IHCL properties. Current Situation The Company has decided to raise Rupees 850 crores by issuing shares and warrants to the promoter company Tata Sons Ltd to fuel its rapid expansion plans. Since the market is strong now the company has decided to raise its room tariffs by 10-15 percent. The company announced the roll-over of 19 hotels under its new brand Vivanta by Taj Hotels and Resorts. The introduction of Vivanta which is a brand architectural exercise by the company will be slotted in the 5-star upper upscale segment in the Indian hospitality industry. To exploit the on-going spree by Indian households on food and beverage spending, the company has rolled out several new FB outlets in collaboration with world renowned chefs and restaurateurs. To meet the current demands, they have invested a major share in Serviced Apartments, Wildlife lodges and Spas. To achieve their goal of generating 33 per cent of total revenue from international operations, they are engaged in Management contracts and Joint venture oversees. To capitalize the high demand of mid-market segment, IHCL has unveiled more than 20 budget hotels across India named Ginger Hotels In order to recover the loss of revenue due to the dip of tourism in India, the company has gone into a new strategy of putting hold on salary hike and the incentive for the executives and freeze new recruitment in the company and predicts a profit of 15 cr.

Characterization of Rachel Through the Use of Literary Techniques in Ci

Characterization of Rachel Through the Use of Literary Techniques in Cisneros’ Eleven Sandra Cisneros writes a memoir through the eyes of an eleven year old. Turning eleven happens to be a tragic day for the main character, Rachel. Through various literary techniques such as hyperbole, simile, and syntax, Rachel is characterized. Rachel is a fresh turning eleven year old who finds herself in an awful situation on her birthday. Forced to wear a raggedy old sweater that doesn’t belong to her, she makes it defiantly clear her feelings towards the clothing item, and we see this through use of hyperboles. Rachel describes the sweater as ugly and too â€Å"stretched out like you could use it for a jump rope.† This extreme exaggeration demonstrates the fire within Rachel. She is a defiant and pouty little girl who out of stubbornness has to defy the sweater in her mind. â€Å"It’s maybe a thousand years old†, she says to herself in act to degrade the filthy red sweater even more. The sweater to Rachel has become an eternal battle of ages. She is t orn on whether or not to stand up and act bigger th...

Heritage and Identity in Pat Barkers Regeneration Essay -- Pat Barker

The presence of Jews in England has been a source of controversy for many reasons. On page 35 of Pat Barker's historical novel Regeneration, Siegfried Sassoon reveals the nature of his relationship with his father, who left home when he was five, and gives an account of his Jewish history. Though he hadn't been raised Jewish and apparently had no association with his Jewish relatives, Sassoon was subjected to the discrimination that was often seen in England before and during WWI. Through Sassoon's Jewish heritage and the other characters relation to the past, Barker exposes the need of mankind to identify with the past in order to come to terms with the present. There is much history concerning the Jewish people and their presence in England as an organized community, beginning in 1066 when Jewish merchants were encouraged to move to England. Professor Daniel J. Elazer, in summarizing an article by Aubrey Newman, states that from 1066 to 1290 the Jews suffered persecution in the form of "blood libels, mass riots, and discriminatory legislation" (4), followed by expulsion from England until 1655 when a Sephardi Rabbi was able to convince Oliver Cromwell to allow the Jews readmission. Most of the Jews coming into England were Sephardi Jews, well educated and successful businessmen from Spain and Amsterdam, until later in the seventeenth century when Jewish immigrants from Northern Europe began to arrive. These Jews were known as Ashkenazi Jews and were of a lower social class than the Sephardi (5). Anti-Jewish sentiment in England can be attributed to more than religious persecution. It includes religious, race, and social issues and is researched in depth in Anti-Semitism in British Society, 1876-1939, by Professor Colin Hol... ...ows both Rivers and Prior to embrace the present. By denying the past, many of the characters in Barker's novel struggle with the present. Many are unable to deal with the horrors of war witnessed and experienced in their recent past. Others, such as Rivers and Prior, struggle with issues from their childhood as well. Regeneration shows that by making a connection with the past and accepting it for what it is, the characters are able to continue their lives with some sense of order and purpose. Works Cited Barker, Pat. Regeneration. New York: Plume, 1993. Elazer, Daniel. "British Jewry." Jerusalem Center For Public Affairs. 14 April 2004. <http://www.jcpa.org/dje/articles3/british.htm> Holmes, Colin. Anti-Semitism in British Society, 1879-1939. London: Edward Arnold Ltd., 1979. Westman, Karin E. Pat Barker's Regeneration. New York: Continuum, 2001.

Treating Spasticity - Oral Medications and Surgery :: Biology Essays Research Papers

Treating Spasticity - Oral Medications and Surgery Spasticity a disorder of muscle function that causes muscle tightness or spasm. It is the involuntary movement (jerking) of muscles, which occurs when there is damage to the central nervous system. This damage may result from a traumatic brain, injury stroke, tumor, cerebral palsy or multiple sclerosis (1). Symptoms may include hypertonicity (increased muscle tone), clonus (a series of rapid muscle contractions), exaggerated deep tendon reflexes, muscle spasms, scissoring (involuntary crossing of the legs), and fixed joints (2). Spasticity may be as mild as the feeling of stiffness or tightness of muscles, or it may be so severe as to produce painful uncontrollable spasms of the extremities, usually of the legs. It may also produce feelings of pain or tightness in and around joints and can also cause low back pain (3). Some people find that spasticity is so severe or frequent that it disrupts their life. Health care professional suggest a number of things to calm or stop spasticity: range-of- motion exercises, stress management, prescription drugs, physical therapy regimens, and or surgery. Each offers some help, but treatments like medication and surgery bring complications. The patient is forced to decide if decreasing spasticity is worth the side effects from drugs or loss of some movement and feeling from surgery. Many people who have spasticity take few, if any, medications to control their spasticity (4). While spasticity cannot be cured, some of the problems associated with spasticity can be cared for in a number of ways. At this present time, there are several medications and surgical methods that are used to help treat spasticity. In most cases, treatments consist of combinations of different medications, implantation devices, and surgery. The investigation of this paper deals with a comparison of the oral medications being used by patients and the numerous surgical procedures available to treat spasticity. The use of oral medications for treatment of spasticity may be very effective. Benzodiazepines, baclofen, dantrolene sodium, and tizanidine are the most widely used agents for reduction of spasticity. The challenge is to establish a treatment plan that will strike a vital balance between improved function, patient satisfaction, and possible side effects. At high dosages, oral medications can cause unwanted side effects that include sedation, as well as changes in mood and cognit ion (5). Benzodiazepines such as diazepam are the oldest and most frequently used oral agents for spasticity related to spinal cord injury, cerebral palsy, and cerebral vascular accident.

Political PR essay

This practice is useful to inform customers, investors, employees and stakeholders about the products and the political changes and its relevant information. Advertising is part of Public relation Practices through which the message is conveyed about the product to the customer. In media, the mark is only the viewers (Bannered, 2001 In public relation vocation it is significant to know the designing of the communication; through this the PR knows how to write the speech for the company head for the conference held in the public and for the organizations speaker.Political Participation issue The difficulty of unconcerned political participation can be abstracted as equally a source and as a result of lots of the appraisals of democratic ileitis. Public relations practice is ordinarily seen as an ill-disposed methodology described by rivalry, clash, and force battles among chosen delegates. The manifestation of agent majority rule government is regularly joined with a thought of nation al political support that principally incorporates voting in races.In its available structure, on the other hand, agent majority rule government regularly prompts choices â€Å"for the numerous being made by a couple of† that incidentally (or not) under-speak to minority (race, class, sex, and so on. ) investments. The majority of Public relation refashions experience the heave of two essentially diverse advances to public relation practices.One is derived from the marketing philosophy of the private segment; moreover the further stays to the conventional perception of the PR (Public relations) practices like a district record, information warehouse, plus foundation stone of democracy. Assessment of Public relation professionals undertaking declarations substantiates that, whereas most Public relation practices operate someplace among these two limits, hardly any have the same opinion on the clear-cut principle of the Public elation practices (De Button, 1997).An alternate di scussion liberated declaration of thoughts- urban PR-?in case, its democratic character had been tested by the relentless infringement of personal investments in the past public coliseums plus with the wish of the public for forbidden and protected relations. Stashers characterizes PR as â€Å"a situation for level headed discussion, the activity of civil rights as residents, and a relation in which the individuals of various foundations are able to take care as an issue† (Stashers & Thompson, 1997).Genuine PR likewise possesses a soaring level of charge f the user, and is not eased by company or management impedance. The decay of public relations is capable of being followed to similar overall patterns like government rationalizing development of communal force, and the data plus correspondence engineering upheaval. Monetarily strapped urban areas can't stand to keep up public conveniences, for example, stops, and reach rely on upon the private segment to load the crevice. C ommunity squares and shopping centre are in fact PR nevertheless they assimilate with the personal domain. People encompass the right to bar some parts Of inversion with the community. Individuals are greeted provided they are operational, shopping, or consuming there, yet utilization of this kind of liberty isn't a privilege, however a benefit. The prerequisite that this kind of relations is together productive and safe has prompted an interest for aggregate administration and illicit conduct, which blocks biased movement and demoralizes the public measurement of the gap (Midshipman, 1999).It additionally estranges plus debilitates a feeling of having a relation as well as group for huge fragments of civilization. Our expanding inclination for retention and safekeeping â€Å"decreases communal communication as well as differing qualities, but in light of the fact that outsiders of contrasting ages, classes, traditions, sexual orientations, and beliefs have a smaller amount of chan ce to blend in the identical substantial relations† (Luckier & Hopkins, 2002). The trouncing of municipal liberty and the consequential absence Of uncased communal relation is harming to a democracy.In what capacity would people be able to create resistance and acknowledgement of contrast in an inexorably different society without procurement of relationship alluding for democratic mixing? In what capacity will the public erudite domain be managed and created if there are no physical relations to help it? These are discriminating concerns during a time of fast changes in electronic correspondence, capable weights towards customer independence, and expanding aberrations in riches and right to use the data (Greenshank & Workpeople, 1995).Listening to the conclusions of others, paying attention to knowledgeable, expressive presenters on different communal and political fears, exposing our perspectives in a community discussion this eye-to-eye operation powers people in assuming l iability intended for their assumptions, as well as to stick to guidelines of common conduct. By taking part completely in these exercises, people set up their personalities to settle on educated decisions regarding which they choose, what they help, and how they help communal pondering. Communal existence is delivered moreover replicated by communal practices that become known in particular spots public talk with the public relations is positively a kind of those persisting as well as fruitful community practices† (Luckier & Hopkins, 2002). It possesses uncommon intending to its clients, who embrace â€Å"a profound feeling of spot connection: this kind of relations is a piece of their group, some piece of their communal and social structure†.Public relations give safe relationship to free public dialog they â€Å"scatter data so the community can take part in the procedures of administration they are like social occasion places for the group to impart investments and issues In due course, talk among educated natives guarantees common society. This guarantees the flexibility to peruse, to inspect, converse, moreover to partake† (Crania, 2001). Public discourse can enhance as opposed to just occupy us since existence.Since governments keep away from their democratic based obligation to give the relations that form a genuine public domain and like amendments to innovation and data conveyance both section the public domain plus utmost public talk, Pros-?fair, available, constructive, and sustaining can stride into give the spot to group cooperation that reasoning individuals long for. A pledge by public relations to hand out this key part of just life will require a lobbyist, instead of impartial, political standpoint and a reconsidering of these raciest' undertaking.Nationality in addition to â€Å"The Public† in Public Relationships A powerful democracy is established in great citizenship. Citizenship qualifies one for taking part in community issues and chooses the destiny of the group, moreover it supposes ability to maintain the public relationships where these political and communal concerns are examined and determined (Stashers & Thompson, 1997). In antiquated Greek culture, governmental issues were concerned with organization as well as â€Å"with teaching the native as an issue being which created the ability to do something in the communal concern† (Booking, 1987).Nationality obliged an imaginative incorporation of the single person into his surroundings, requesting a basic personality and a solid feeling of obligation. The Athenians accepted that brilliance in public living was as critical to one's nature advancement as greatness in personal life, and a resident ought to be there as an advantage for general public, group, as well as his relations and companions (for all time â€Å"his,† lamentably; Athenian residency prohibited ladies) (Booking, 1987).Habeas abstracted two different plane ts in present day society and guessed that the framework focused around the emends of matter generation progressively meddles with and misshapes the informative action in which the quest for learning and moral comprehension happens (the life humanity) (Barrater 1991). His hypothesis is supported as community circle exercises are debarred as of popularized public relationships. In shopping centre, some indication of opinionated action distributing handouts, political exchanges and addresses, voter enrolment can prompt the removal of the individuals included.Lawful difficulties to these activities of shopping centre holders have once in a while been fruitful (Bannered, 2001). A lot of people supposed â€Å"public† relation zones, for example, shopping Centre confront the meaning Of who comprises â€Å"the public. † These areas are frequently devised situations that â€Å"make a dream of public territory, from which the dangers and vulnerabilities of ordinary life are de liberately altered out† (Bannered). The â€Å"dangers† may incorporate individuals, for example, beggars, the metropolitan poor, the down-and-out, youth, and non-traditionalists of different hoops.In People's Park in Berkeley, on â€Å"The mount† in stone, in Vancouver, in Los Angels, and in Manhattans South Street Seaport, specific gatherings were focused meant or avoidance as of a PR. These activities spoke to an endeavourer to rethink nationality focused around the ethical prerequisite that parts of this kind of gatherings have to take part properly and accordingly â€Å"gain† their municipal privileges. The battle in People's commons has been among the college and the recreation center's down-and-out populace.Given that an understudy challenge in 1969, the recreation centre had worked as an issue public freedom, exempt corporate or state management, plus an essential image of opinionated force. At that point, in 1991, the college chose to put volleybal l routs in the commons to be useful for the students plus different parts of the community; tragically, the location they decided to change over into a spare time range had been the conventional spot intended for shows and political arranging plus the spot where numerous vagrants rested.This focal territory, which incorporated the liberated visualization stage, was â€Å"a political area that supported unmediated connection,† a spot wherein vagrants could make them noticeable and listened, could assert a few public areas, and accordingly turn into an authentic piece of the public circle. The Park â€Å"gave he space to speaking to the authenticity Of vagrants inside ‘the public†Ã¢â‚¬Ëœ (Mitchell, 1995). South Street Seaport in Manhattan, an exclusive business range, tries to maintain the â€Å"public relations† of its previous inhabitant, an exhibition hall, yet is intentionally restrictive.It avoids the down-and-out populace that involves the close-by reg ion somewhat by its plan yet fundamentally by the utilization of private police energy. Despite the fact that it is not expressed expressly that vagrants are not greeted, furnished police force are adequately scary vicinity to avoid them (Defiles, 1997). In L. A. Vagrants are starved of a public area as well as spots to sit-?recognized by William White as the mainly vital element for an effective public area-?public toilets, and also public consumption wellsprings (Davis, 1992).Indeed limitations on vagabonds rethink citizenship and the utilization of community territories for building relations. Nathalie Des Rosier calls attention to the incongruity of Vancouver begging local laws â€Å"in another liberal express that accentuates insignificant obstruction in private money related exchanges. † The purpose behind these confinements needs to do with the propagating of public regions ND the â€Å"ethical tensions over destitute cash, expecting that destitute use cash On liquor, tobacco, and illicit medications. By making ordinances focused around negative generalizations, we are fortifying â€Å"an elimination manifestation of nationality established in social worries regarding public areas† (Des, 2002). Stashers depicts the degree to which the industry group of â€Å"The mount,† a college locale in Boulder, were there to confine enter to a gathering of â€Å"counter-civilization early stages† subsequent to an especially rough episode. Different people attempt to take care of the issue with no incorporating the adolescent in their exchanges.The vendors had needed to benefit from the bohemian environment of the area without needing to countenance the bohemians. They endeavourer on the way to depict a piece of the public area, I. E. , the alley, to which these youngsters would have be allowed to enter and, in doing in this way, â€Å"endeavourer to make another public to which countercultures gatherings don't have a place† (Stash ers & Thompson, 1997). Contradicting to PR â€Å"both cause to be imperceptible that are excluded plus fortifies that imperceptibility through permitting those lilt-in to fondle that they compose the whole community† (Defiles, 1997).This refusal helps the expanding underestimation of the underprivileged and the dispossessed and estranges those individuals, for instance, political campaigners, who don't comply with the regulated business perfect of purchasers from inside particular focused on ways of life. Not including of specific groups is established in the presumption that they Will act in an illicit, debilitating or overall wrong way, subsequently heading out clients and restricting open doors for business.In spite of the fact that people ought to e careful regarding following up on the desire of improper direct instead of real terrible conduct, they must admire individuals' sympathy toward their safekeeping. The vicinity of positively undermining people will restrain pub lic cooperation of the more powerless parts of society, for example, ladies and the aged. Incomprehensibly, their pulling out debilitates the group, reduces personal satisfaction, and reinforces the prospective for confusion (Des, 2002).Kristin Day examines alarms ladies boast with Pros and proposes that the off-scrutinized qualities of personalized relations like shopping centre by ay of their attention on utilization, relaxation, safekeeping and restricted conduct and configuration possibly will be well thought-out as great at the time of inspecting ladies' encounters. She outlines the way the characteristics of a genuine public discussion general admittance, democratic blending amongst outsiders, and liberated trade of perspectives and data don't essentially encourage ladies' interest. Access is regularly restricted by a lady's obligations regarding home and youngsters. Blending† regularly implies men are eyewitnesses, ladies are watched; ladies are likewise debilitated fro m approaching outsiders for wellbeing reasons. What's more ladies might be constrained to direct their perspectives and conduct to adjust towards a ladylike perfect. Amusingly, of the main five â€Å"PR† ranges wherein ladies thought they had a feeling of being agreeable, the main genuine public area Was the communal library (Day, 1999). The ordinarily had a view Of the library as an issue and well thought-of spot was affirmed by Luckier with Hopkins in their investigation of significant libraries in Toronto plus Vancouver.They established that â€Å"agreed the soaring number and differing qualities of library linens consistently, no doubt both of these libraries are amongst the most secure public areas in their separate urban communities. † This penchant of wellbeing didn't rely upon vicinity of safety employees and reconnaissance cams to the degree that on the supporters themselves: â€Å"the clients have been generally policing toward oneself: they hold one another under wraps. † The public library, hence is qualified as an issue† â€Å"public space for relationship fabricating likewise (Luckier & Hopkins, 2002).Conclusion To fight the slaughter of public area and absence of urban commitment, People need to reconstruct communal agenda and re-establish the idealistic organization of Pros. A kind of approach to accomplish this is to bestow a congregation to public talk. A PR constructing by method for libraries is liberated, non-condemnatory, and out of harm. It is open nighttimes and weekends, halfway found, release to each and every group, financial foundations, political and gender introductions, and diversions. It is a genuine public area and a perfect circumstance for outflow of assorted presumptions on opinionated and societal topics.

Gps Tracking System Circuit Using 8051 Microcontroller

RESUME MA. VIKNESHKANNADate of Birth:03. 12. 1989Nationality:IndianAddress:52/44-A,Amaragundhi,Tholassampatti(vai),Omalur(tk),Salem(dt),Tamilnadu,Pin code -636503E-mail:[email  protected] comMobile No: +919738330416| ————————————————- CAREER OBJECTIVE To afford my full potential for enlightening the organization and to place myself in a highly challenging work environment through which I can enhance my knowledge.Adaptive and fast learner with excellent grasping power, excellent team player with good interpersonal skills, creativity and dynamism————————————————- EDUCATIONAL QUALIFICATIONSSLC:SRI VIDYAMANDIRHR SECMATRICULATION SCHOOL,SALEM STEEL PLANT. SALEM(DT). Batch : 2004-2005. CGPA :69%Higher secondary:SRII JOTHI. HER. SEC. SCHOOL,THARAMANGALAM,SALEM(DT). Bat ch: 2006-2007. CGPA :72%UG degree:PAAVAI COLLEGE OF ENGINEERING,PACHAL,NAMAKKAL(DT). Batch: 2007-2011. CGPA :67%| CERTIFICATION: Embedded system Training in KVIK Technologies Pvt Ltd in Bangalore for 6 Months. ————————————————- SOFTWARE PROFICIENCY: * Language: Embedded C, C language * Software: KEIL, C Compiler * Operating Systems: Windows 7/XP/Vista, Basics of Linux * Microcontrollers:8051, ARM (LPC2129), ADC804, RTC DS1307, AVR (AT mega162) * Tools handling:VxWorks(RTOS) * Communication protocol:CAN,RS232, I2C, SPI,ISP ————————————————- ————————————————-SKILLS: * Knowledge Of Implement different kinds of protocols such as 1. RS232, 2. I2C and 3. ISP Protocols. Final Year Project: * Title: Electrical Power Generated from a Ceiling Fan. Institute: Self-determined Project Duration: 60 days. About the project: The kinetic energy of a ceiling fan is converted to electrical energy using a dynamo and stored in the battery via battery charging circuit. This stored energy is used to glow the tube light. The microcontroller AT mega 162 is used for an overall control of the circuit.A LCD display indicates the voltage levels at the battery and the dynamo. ————————————————- PROJECT DURING COURSE: * Temperature monitoring system using 89S52 controller interfacing with LCD(16*2). * ISP(in-system programming ) for 89S52 controller to burn code. ————————————————- INPLANT TRAINING: * Title: Automation using PLC. Institute: Sa lem Steel Plant, Salem. Duration: 7 days. * Title: Nano technology. Institute: HCL, Coimbatore. Duration: 7 days. PERSONAL DATA:Father’s Name: P. MANICKAM. Mother’s Name: M. RADHA MANI. Languages Known : English, Tamil. Hobbies : Surfing in net for new technology, updating new product of controller and Processor from company. AFFIRMATION: I hereby declare that the above mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above mentioned particulars. Place : Yours Truly, Date : viknesh kanna (MA. VIKNESHKANNA)

Basic Terminologies in Food Preparation Essay

Research about garnishing, plating, mixing of juices, How to serve in glasses Garnishing A food item which is served with garnish may be described as being garni, the French term for ‘garnished’. A garnish is an item or substance used as a decoration or embellishment and often a flavor component on a prepared food dish or drink. In many cases, it may give added or contrasting flavor, some garnishes are selected first to augment the visual impact of the plate, while others are selected specifically for the flavor they may impart. A garnish makes food or drink items more visually appealing. They may, for example, enhance their color, such as when paprika is sprinkled on a salmon salad. They may give a color contrast, for example when chives are sprinkled on potatoes. They may make a cocktail more visually appealing, such as when a cocktail umbrella is added to an exotic drink. Plating The arrangement and overall styling of food upon bringing it to the plate is termed plating. Some common styles of plating include a ‘classic’ arrangement of the main item in the front of the plate with vegetables or starches in the back, a ‘stacked’ arrangement of the various items, or the main item leaning or ‘shingled’ upon a vegetable bed or side item .Item location on the plate is often referenced as for the face of a clock, with six o’clock the position closest to the diner. A basic rule of thumb upon plating, and even in some cases prepping, is to make sure you have the 5 components to a dish; protein, traditionally at a 6 o’clock position, vegetable, at a 2 o’clock position, starch at an 11 o’clock position, sauce and garnish. Mixing of Juices Understanding how to combine different types of juice may improve your success in making fresh juice that is easier to digest. This is a method for selecting the right juices to mix, according to their compatibility. As a result, easy digestion is promoted. When you consume juice or food it undergoes many changes and is broken down into its constituent nutrients and then absorbed. A noteworthy feature of digestive secretions is that your body adjusts its fluid and enzymes to the character of the food eaten and juices consumed. There are, however, limitations in this process. It is possible for your body to adjust its digestive secretions to a particular  juice, however, complex it may be, but this adjustment process can be incomplete when a variety of juices are consumed at the same time. This combining of incompatible juices may cause digestive disorder. Fruit juice is categorized according to the type of fruit it is from. The four fruit categories: Sweet fruits, acidic fruits, sub acidic fruits, and watery fruits. How to serve in glasses Selecting the right glassware for your table and bar will enhance the appearance of your presentation, add elegance to your serving style and give flair to an aspect of ordinary dining and entertaining that is often overlooked. Beyond the aesthetics, specialized glassware is created to complement the drink it is intended to serve. Knowing the basics of wine, beer, and cocktail glasses can ensure that each and every beverage you serve can be enjoyed at the peak of its flavor. Use this guide to determine the most appropriate glassware for your needs and impress friends and connoisseurs alike. Wine Glasses Although wine glasses come in many different sizes, the cup portion or â€Å"bowl† is the most important aspect. The visual appeal, body of the wine and play of the aromas are all factors in choosing the correct glass. There are no hard, fast rules for serving wine, but the following standards are generally observed. * Red Wine – Traditionally, red wines with strong bouquets are served in the larger bowled wine glasses. The greater exposed surface gives these heady wines a good opportunity to breathe without losing the aroma. * White Wine – Lighter, more delicate white wines are served in taller glassware with a more narrow bowl that allows the bouquet to concentrate. * Champagne – The tall slender flute style glass is the best fit for champagne as it displays the sparkling quality of the bubbles at the best advantage. The low, wide open champagne glasses aren’t really practical as they are easily spilled and cause the champagne to go flat much more quickly. * Sherry/Port – As sherry and port are generally strong wine hybrids that are served as pre or post dinner aperitifs, they are generally served in exceptionally small glasses. Like liqueurs, Sherry and Port are both meant to be sipped and the size of the glass indicates the correct  serving amount. Beer Glasses While true beer enthusiasts will tell you that using any glass is preferable to drinking from the bottle or can, there are specific glasses for specific types of beer. Like wine, the shape of the glass will affect the aroma and subsequent overall enjoyment of the beer. Unlike in Europe where there are many different types of beer appreciated and thus many beer glass styles, American beer is typically served in mugs or pilsner glasses. A pilsner glass is the typical tall narrow glass with the slightly wider rim that you will see frequently used in bars. Lighter beers are traditionally served in pilsner glasses while darker, heavier brews are more compatible with mugs or steins. Cocktail Glasses There are countless numbers of cocktail concoctions and mixed drinks, but luckily most of these drinks are intended for a standard set of glasses. * Collins Glasses – Alternately referred to as tumblers, these 14-16 oz tall glasses are the right choice for soft drinks, whiskey sours, bloody marys and any juice-based cocktail such as the cranberry juice and vodka. The larger size of the glass complements the limited amount of alcohol content in these drinks. Most standard drinking glasses can be classified as Collins glasses. * Highball Glasses – At a slightly smaller 10-12 ounces, highball glasses are used for stronger mixed drinks such as the tequila sunrise, gin and tonic and long island iced tea. These are also commonly used when a â€Å"tall† version of a stronger drink is requested. Thin and elegant, the highball glass is a classy addition to any glassware collection. * Rocks Glasses – Also called â€Å"old-fashioned†, these small square shaped glasses are used to serve cocktails with a high alcohol content and little else, such as rum and coke, southern comfort or seven and seven. As can be inferred from their name, rocks glasses are also used to serve shots â€Å"on the rocks†. * Shot Glasses – As the name indicates, shot glasses are used for serving shots straight up. In addition, shot glasses can also be used to measure the amount of alcohol used in other mixed drinks and are a great addition to any bar, even if you don’t plan on serving shots. * Hurricane Glasses – A tall glass with a graceful curve in the center, Hurricane glasses are typically employed to serve their  namesake drink, along with daiquiris and margaritas. The beautiful shape of the glass makes any drink visually pleasing. * Martini Glasses – One of the most easily recognizable glasses and the favorite of James Bond devotees worldwide, martini glasses are primarily used to serve†¦martinis. The wide, triangular glass is available in many unique styles and is a staple of any bar set-up.